Promotion can be challenging. Whether you’re a band, club, music festival, local theater, derby league or food tour, it can be hard to stand out amongst the thousands of events and organizations that take place in any given city during any given week. Usually independent producers don’t have the cash to spend on a publicist or a spendy ad campaign so getting the attention of the media may be your only chance to get a buzz around your event.
As hard as it is for independent producers and performing artists to woo the press, it’s ten times more challenging for visual artists. Art critics and publications are disappearing nationwide and there are far fewer resources for visual artists to learn how to write press releases that cater to art critics and writers. Also, unfortunately, there are very few resources for visual artists regarding this very important subject.
Well, tonight, Seattle visual artists are in luck because Brown Paper Tickets is hosting a free workshop on how visual artists can best interact with the media. Jen Graves, art critic and arts editor for The Stranger will be on hand to discuss everything from press releases to digital correspondence to interviews. There will be a Q and A after the workshop as well so show up with some questions for Jen. You can RSVP for the event here and spaces are filling up fast so get over there now.
This is a rare opportunity to find out exactly what art critics and writers are looking for in a press release and could be the final hurdle many artists face in getting their work shown in galleries worldwide, or at least in your own town. Hope to see you there.